REI #OptOutside

We teamed up with our friends at REI to join the movement to #OptOutside on Black Friday, creating a series of challenges to get our community moving, engaged, and excited about the outdoors. We also hosted a guided hike in our hometown of Portland, OR with KEEN Ambassador Adam Sawyer and joined over 170 companies garnering over 4.5 million impressions.

#OptOutside challenge #2: Find a new park in your city-no matter the size. ↟ Welcome to Mill Ends Park, the smallest park in the world. 🔍 👀 Share a photo from your local park this week, tagging @KEEN and #OptOutside, for a chance to win a pair of KEENs. ↟ Click the link in our bio to see last week's winners and for more info on how you can opt outside with us and @REI this season.

552 Likes, 5 Comments - KEEN (@keen) on Instagram: "#OptOutside challenge #2: Find a new park in your city-no matter the size. ↟ Welcome to Mill Ends..."

#OptOutside with us and @rei by enjoying a meal in the wild, because dinner is best paired with a glass or two of fresh air. 📷: @wildrootsoutdoors

613 Likes, 12 Comments - KEEN (@keen) on Instagram: "#OptOutside with us and @rei by enjoying a meal in the wild, because dinner is best paired with a..."

Need some inspiration for your weekend? Join us for our second #OptOutside challenge with our friends at @rei! Find a park in your city and share it with us for your chance to win a pair of KEENs! Visit bit.ly/KEENoptoutside or click the link in our bio to learn more. Park vibes courtesy of our friends at @wildrootsoutdoors

674 Likes, 4 Comments - KEEN (@keen) on Instagram: "Need some inspiration for your weekend? Join us for our second #OptOutside challenge with our..."

For the second week of our #OptOutside challenges, show us how you found a new park in your city! Here's @chrisenlow from our KEEN Effect team taking a surf break from #LiveMonumental at Del Norte Redwoods State Park. 🏄 Share your parks with us by tagging @keen in the photo, and use the hashtag #OptOutside for your chance to win a pair of KEENs!

560 Likes, 7 Comments - KEEN (@keen) on Instagram: "For the second week of our #OptOutside challenges, show us how you found a new park in your city!..."

Join us for our first #OptOutside challenge by taking the long way home! ⍋ Tag us and use the hashtag #OptOutside for your chance to win a pair of boots! To view all the details, visit our blog or click the link in our bio! ⍋ Submission by @meanderingmichelle

494 Likes, 2 Comments - KEEN (@keen) on Instagram: "Join us for our first #OptOutside challenge by taking the long way home! ⍋ Tag us and use the..."

#OptOutside with us and @rei by going car free for a day. Ben, our events manager, takes us along his morning bike commute. Join in on the fun and show us your route! Click the link in our bio to learn more.

334 Likes, 1 Comments - KEEN (@keen) on Instagram: "#OptOutside with us and @rei by going car free for a day. Ben, our events manager, takes us along..."

"With this guy leading the way, the long way is the only way home." - KEEN ambassador @jjamesjoiner joining our first weekly #OptOutside challenge with @rei. 🐶 Share your long way home with us and find out how you can win some KEENs! Link in bio.

1,112 Likes, 11 Comments - KEEN (@keen) on Instagram: ""With this guy leading the way, the long way is the only way home." - KEEN ambassador @jjamesjoiner..."

Want to win a pair of KEENs? Join us in our weekly #OptOutside challenges with @rei! To kick things off, we want all of you to take the long way home this week. ↟ Share your experience with us by tagging @KEEN in the photo and using #OptOutside in the comments for a chance to win a pair of KEENs! ↟ Photo by @dustinross.photos

579 Likes, 3 Comments - KEEN (@keen) on Instagram: "Want to win a pair of KEENs? Join us in our weekly #OptOutside challenges with @rei! To kick things..."

For our third weekly #OptOutside challenge with @rei, join us and eat a meal outside! Here's our #LiveMonumental team having dinner on the way to a national park. Who needs candles when you've got headlamps? 💁 Tag @keen in your photo and use the hashtag #OptOutside for your chance to win a pair of shoes! Visit our blog or click the link in our bio to learn more.

297 Likes, 3 Comments - KEEN (@keen) on Instagram: "For our third weekly #OptOutside challenge with @rei, join us and eat a meal outside! Here's our..."