Lush Cosmetics - Washington Square

The Challenge

"We believe words like, 'fresh' and 'organic' have an honest meaning behind marketing." LUSH Washington Square is different from the other Portland location because it's located in a mall. The clientele is broader and traffic this past year has increased by over 20%. How do we keep giving that full LUSH experience with less staff and less time to spend clients? Oh, and how do you promote a business that doesn't pay for any sort of advertising through traditional media vehicles?

The Insight

Instead of advertising roll-outs, LUSH believes in campaigns that support it's ethics. From supporting equal rights, animal rights, and environmental change, LUSH has a hand in all of it. People want real, and they don't want corporate. That is one thing LUSH is amazing at, and our individual store can keep that spirit going with sincere engagement on social media.

The Concept

By emphasizing that our store page is run by LUSH Washington Square employees, we can continue the discussion going on digital channels. Featuring individual employees, encouraging feedback, and sharing relevant content will resonate with our wide ranging clientele. Within the first week, with one single post, we increased organic post reach by nearly 3,000%. Remember, we like it organic here.

All photography by yours truly.

Responsible for:

Social media strategy
Content creation
Content management
Photography

View LUSH Washington Square's Facebook page here!
facebook.com/LUSHTigard